OCETA and The Russell-Mitchell Group Announce New Report to Help Clean Technology Companies Compete Globally

OCETA and The Russell-Mitchell Group, in collaboration with Sustainable Development Technology Canada (SDTC) and the Ontario government, announced today the upcoming release of a groundbreaking report on Ontario’s Clean Technology Industry. The Report, entitled The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report, will be released in February 2009. The Report analyzes Ontario’s clean technology industry, and identifies best practices to help Ontario’s clean technology companies improve their go-to-market strategies.

Kevin Jones, President and CEO of OCETA states that “the opportunities for Ontario’s clean technology companies are promising; however, world-class technology alone will not guarantee commercial success. To grow and be profitable, these companies will need sufficient risk and growth capital, top management talent, strong market demand for their innovations, and effective marketing and sales strategies.”

“Ontario’s clean technology companies are rightly recognized for their world-class technologies,” said Céline Bak, Partner with The Russell-Mitchell Group. “Now, the success of Ontario’s clean technology industry largely depends on how well these companies market and sell in a highly-competitive global marketplace. Developing marketing and sales capabilities in Ontario’s clean technology companies is a critical next-step in building a thriving clean technology industry in Ontario.”

Sustainable Development Technology Canada (SDTC) is the Title Sponsor for The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report. Dr. Vicky Sharpe, President and CEO of SDTC states, “the success of Canada’s present and future clean technology companies depends in large part on our ability to build robust management capacity to leverage the value of our world-class technologies. We believe that this Report will play an important role in highlighting the necessary elements that lead to world-class go-to-market execution.”

The Province of Ontario is also a major report sponsor and recognizes that an important source of future economic growth and job creation is the cleantech sector.  “Cleantech is a priority for Ontario. We want to be the best place in the world to turn good ideas into globally competitive businesses and good, green jobs,” said Ontario Minister of Research and Innovation John Wilkinson. “That’s why support for cleantech research and companies is a part of Ontario’s $3-billion Innovation Agenda, our government’s commitment to make innovative thinking the driving force of our economy.”

“Innovation – and support for product commercialization – is key to growing our existing businesses faster, and turning the rising global demand for clean energy, renewable fuels and eco-friendly products into new jobs, new industries and new investment for Ontario,” said Ontario Minister of Economic Development Michael Bryant.