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Ontario BioAuto Council

The Ontario BioAuto Council sees unique and special opportunities, both environmental and economic, from the production of automobile parts and other consumer and industrial products, using biological feedstocks.

The BioAuto Council vision – to position Ontario as a global leader in the manufacture of automobile parts and related materials from agricultural and forest-based feedstocks – plays to Ontario’s economic strengths which include a dominant automotive industry, major provincial capacities in chemical and plastics production, and strong capabilities in agriculture, forestry production and the manufacture of products derived from these renewable feedstocks.

The Council joins the diverse natural resource sector of the province with visionary business leaders who understand the prospects of biomaterials. By uniting agriculture and forestry, the chemical and plastics industry, and auto-parts manufacturers and auto-assemblers, the sectors can produce new, valuable materials and chemicals from biological feedstocks.

The Council acknowledges the risk associated with new product innovation and as such has created a small investment fund which targets product and process innovation for biomaterials development in Ontario. The Council also provides biomaterial companies access to a network of ideas, innovators and investment capital that can help move new technologies to the marketplace.

The Ontario BioAuto Council takes confidence in staking a global claim for Ontario in viable, economical, sustainable bio-based materials.

About

OCETA and The Russell-Mitchell Group are collaborating to produce The Clean Technology Report to accelerate the growth and profitable development of this newly emerging and important sector. The Clean Technology Report is a trademark of The Clean Technology Report Partnership, a partnership of OCETA and The Russell-Mitchell Group Inc.

 

About OCETA
OCETA is a private, not-for-profit Corporation that supports the commercialization and market adoption of innovative technologies and environmentally sustainable solutions. OCETA promotes and enhances Ontario innovation by acting as a value-added intermediary to provide timely connections to partners and capital, and to deliver programming, business advisory and technical services. OCETA has specific mandates from municipal, provincial and federal governments to promote the profitable development of Ontario’s Clean Technology sector. Since its formation in 1993, OCETA has advised and assisted some 1,500 environmental and clean technology companies in Ontario with commercializing their innovations. Visit OCETA at www.oceta.on.ca.
“The opportunities for Ontario’s clean technology companies are promising; however, world-class technology alone will not guarantee commercial success. To grow and be profitable, these companies will need sufficient risk and growth capital, top management talent, strong market demand for their innovations, and effective marketing and sales strategies.”

Kevin Jones, President and CEO, OCETA
About The Russell-Mitchell Group
The Russell-Mitchell Group is a management consulting firm dedicated to helping Canada’s high-technology companies become globally competitive. Founded by industry veterans with decades of operating and consulting experience, The Russell-Mitchell Group has helped some of Canada’s most successful technology companies accelerate growth and become market leaders. With offices in Toronto and Ottawa, The Russell-Mitchell Group serves clients in Clean Technology, Information Technology, Telecommunications, and Biotechnology. Visit the Russell-Mitchell Group at www.russell-mitchell.com.
“Ontario’s clean technology companies are rightly recognized for their world-class technologies. Now, the success of Ontario’s clean technology industry largely depends on how well these companies market and sell in a highly-competitive global marketplace. Developing marketing and sales capabilities in Ontario’s clean technology companies is a critical next-step in building a thriving clean technology industry in Ontario.”

Céline Bak, Partner, The Russell-Mitchell Group

Reports

The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report presents the findings of an extensive study undertaken in the autumn of 2008, where over 60 of Ontario’s leading clean technology companies were surveyed, including 31 CEOs who were interviewed about their strategies for growth and their companies’ commercialization capabilities. The Report:

Explores the product commercialization capacity of the clean technology industry in Ontario, and the structural and economic barriers to commercial success faced by Ontario-based companies
Identifies the best practices in commercialization of some of Ontario’s most successful clean technology firms
Presents the relationship between domestic markets and the companies that make up Ontario’s clean technology industry
Identifies opportunities for clean technology company managers, investors, and policy makers to support both the growth of Ontario’s clean technology industry and improve the commercial success of Ontario’s clean technology companies
The Report is divided into six main sections:

Ontario’s Clean Technology Industry provides a qualitative and quantitative discussion of the structure of the industry
Ontario’s Markets for Clean Technology offers a view on the trends and drivers affecting domestic demand for clean technologies, and a discussion on how domestic customers can contribute to the industry’s global competitiveness
Ontario’s Clean Technology Companies’ Best Practices outlines the best practices employed by some of Ontario’s leading clean technology companies to compete globally
Opportunities for Ontario’s Clean Technology Industry presents opportunities for policy makers and company CEOs to enhance the industry’s competitiveness
Company Profiles offers the profiles of some of Ontario’s clean technology companies
The Appendices to the Report provide additional background materials, including: Methodology; Major Sources of Government Financing for Ontario-based Clean Technology Companies; Sources of Public Venture Capital for Clean Technology Companies; and Glossary, Abbreviations & Acronyms.

OCETA and The Russell-Mitchell Group Announce New Report to Help Clean Technology Companies Compete Globally

OCETA and The Russell-Mitchell Group, in collaboration with Sustainable Development Technology Canada (SDTC) and the Ontario government, announced today the upcoming release of a groundbreaking report on Ontario’s Clean Technology Industry. The Report, entitled The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report, will be released in February 2009. The Report analyzes Ontario’s clean technology industry, and identifies best practices to help Ontario’s clean technology companies improve their go-to-market strategies.

Kevin Jones, President and CEO of OCETA states that “the opportunities for Ontario’s clean technology companies are promising; however, world-class technology alone will not guarantee commercial success. To grow and be profitable, these companies will need sufficient risk and growth capital, top management talent, strong market demand for their innovations, and effective marketing and sales strategies.”

“Ontario’s clean technology companies are rightly recognized for their world-class technologies,” said Céline Bak, Partner with The Russell-Mitchell Group. “Now, the success of Ontario’s clean technology industry largely depends on how well these companies market and sell in a highly-competitive global marketplace. Developing marketing and sales capabilities in Ontario’s clean technology companies is a critical next-step in building a thriving clean technology industry in Ontario.”

Sustainable Development Technology Canada (SDTC) is the Title Sponsor for The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report. Dr. Vicky Sharpe, President and CEO of SDTC states, “the success of Canada’s present and future clean technology companies depends in large part on our ability to build robust management capacity to leverage the value of our world-class technologies. We believe that this Report will play an important role in highlighting the necessary elements that lead to world-class go-to-market execution.”

The Province of Ontario is also a major report sponsor and recognizes that an important source of future economic growth and job creation is the cleantech sector.  “Cleantech is a priority for Ontario. We want to be the best place in the world to turn good ideas into globally competitive businesses and good, green jobs,” said Ontario Minister of Research and Innovation John Wilkinson. “That’s why support for cleantech research and companies is a part of Ontario’s $3-billion Innovation Agenda, our government’s commitment to make innovative thinking the driving force of our economy.”

“Innovation – and support for product commercialization – is key to growing our existing businesses faster, and turning the rising global demand for clean energy, renewable fuels and eco-friendly products into new jobs, new industries and new investment for Ontario,” said Ontario Minister of Economic Development Michael Bryant.

Opportunities

With global markets for clean technology products and services promising high and sustained growth for years to come, Ontario’s clean technology industry has a significant opportunity to capitalize on the substantial public and private investments in clean technology innovation.

The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report outlines how Ontario’s companies and both federal and provincial levels of government should consider three main economic development opportunities in order to fully realize the potential of these investments:

Commercialization Capacity and Management Development – Owners and managers of companies should invest substantially more in developing commercialization capabilities, management capacity, and in commercialization activities
Domestic Demand Development – Federal and provincial governments should consider increasing domestic demand for clean technologies through targeted incentives, aligning demand with industry capabilities, and promoting higher levels of clean technology customer sophistication
Investment Opportunity Development – Ontario’s clean technology industry represents an equity investment opportunity well in excess of $1 billion over the next five years, and considerably more if investments in demonstration plants and proof-of-concept equipment are included. As capital is more constrained than ever, industry and government should consider innovative ways to finance the clean technology industry’s growth

Sectors

Defining “The Clean Technology Industry” and Profiling Clean Technology Companies in Ontario

Defining “clean technology” or the “clean technology industry” is challenging.

“Clean technology” and “cleantech” are terms used variously to refer to a wide spectrum of technologies and industries from alternative power generation, photovoltaic solar panels, and advanced biomaterials to environmental consulting, pollution abatement equipment, and remediation services. Sometimes companies that use environmentally sound manufacturing processes are also considered to be clean technology companies. Adding to the complexity, it is common for clean technologies or the companies that make them to be termed “environmental” or “green” technologies or companies.

The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report focuses on Ontario’s clean technology industry, i.e., the companies who design, develop and manufacture innovative technologies that reduce negative ecological impacts.

For the purposes of this Report, to be considered an Ontario-based “clean technology company” a company needed to meet two key criteria:

Predominantly engaged in the development and marketing and/or the use of its own proprietary technology to deliver products or services that reduce or eliminate negative environmental impacts, address social needs, provide competitive performance, and/or use fewer resources than conventional technologies or services
Headquartered in Ontario, with the majority of its executive management and research and development (R&D) teams located in Ontario

RBC

RBC provides personal and commercial banking, wealth management services, insurance, corporate, investment banking and transaction processing services on a global basis. RBC serves more than 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 46 other countries.

RBC is committed to proactive and prudent management of the environmental aspects of our business, and we have had a corporate policy on the environment since 1991. RBC has been named to the Dow Jones Sustainability World Index for 9 straight years, and the Carbon Disclosure Leadership Index for 4 of the past 5 years. In 2008, we were named one of the world’s top 100 sustainable companies.

Environmental Priorities: RBC believes that prudent environmental management in our business means focusing on activities that mitigate risk, enhance returns, and protect or enhance our corporate reputation. Our three priority activities are:

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Reducing the intensity of our environmental footprint
Promoting environmentally responsible business activities
Offering environmental products and services.
Our priority activities focus on three key issues – climate change, biodiversity and water.

RBC recognizes opportunities associated with the growth in clean technology, including alternative energy and water technologies. RBC has raised both debt and equity capital in both private and public markets for clean-tech companies and projects in 2008. Furthermore, through our Knowledge Based Industry team in Commercial Financial Services, we bank Cleantech firms and are working with government and other industry players to support growth in the industry.

“Canada is well positioned to develop and commercialize technologies to build the green economy. We have the talented minds and the entrepreneurial drive to build clean technology companies that can compete and capture global market share and, in the process, build a new generation of economic growth and green prosperity.”

Barbara Stymiest, Chief Operating Officer, RBC

TMX Group Inc

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Toronto Stock Exchange (TSX) and TSX Venture Exchange (TSX-V) are home to 108* clean technology issuers with a total market cap of over C$10.7 billion*. TMX Group Inc. is also the operator of Montreal Climate Exchange (MCeX) which is a marketplace offering derivatives on carbon credits to help companies address environmental risks.

According to the World Federation of Exchanges TSX and TSX-V are the seventh largest markets in the world to raise equity from. Our markets provide access to capital for growing companies that are raising anywhere from $1 million to over $1 billion. In fact, we are the global experts in supporting early-stage companies.

TSX Venture Exchange provides early stage companies with an opportunity to establish a solid foothold in the public markets as well as the potential to graduate to Toronto Stock Exchange – Canada’s senior equities market place. Over the past two years eight Clean Technology companies graduated from TSX-V to TSX.

Once listed TSX and TSX-V provide a comprehensive suite of services and mentorship programs that help companies maximize the value of a public listing. We have the proven expertise and specialized infrastructure to serve clean technology companies and are quickly becoming a leading capital market for the new resource economy.

ntario Clean Technology Companies Best Practices

Ontario Clean Technology Companies Best Practices

One of The OCETA SDTC Cleantech Growth & Go-to-Market Report’s objectives is to draw attention to the commercialization best practices and strengths in Ontario-based clean technology companies. The Report identified 12 best practices grouped under three major headings:

Best practices in strategy and growth
Best practices in product management
Best practices in marketing, sales and distribution
Best Practices in Strategy and Growth

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1. Be Intentional About Growth
2. Think Global
3. Make Sufficient and Well-Timed Investments in Sales and Marketing
Best Practices in Product Management

4. Sell the Product, Not the Technology
5. Economic Value: Understand it, Communicate it, and Price it
6. Prove It: Get Trusted, Independent Validation
7. Use Local Supply Chain in Early Stages
8. Select Plant Locations based on Multiple Criteria
9. Protect Intellectual Property, Globally
Best Practices in Marketing, Sales, and Distribution

10. Engage with the Government
11. Be Selective about Channels
12. Sell into Networks

The Clean Technology Report

Global demand for clean technologies has grown substantially in the last five years. This growth is being driven by rising energy and water costs, concerns with climate change and public demand for environmental protection. Global investment in clean technologies is also increasing at a rapid rate and is the fastest growing area of venture capital investment. In 2008, global venture capital investments in clean technology companies was approximately $US 8.4 billion globally, up 38% from $6.1 billion in 2007.

OCETA and The Russell-Mitchell Group are collaborating to develop a series of Clean Technology Reports to support the growth and profitable development of the clean technology sector in Canada. The first report in this series is The 2009 OCETA SDTC Cleantech Growth & Go-to-Market Report.

The overall goals of The Clean Technology Report are to:

Explore the product commercialization capacity of the clean technology industry in Canada.
Identify the structural and economic barriers to commercial success faced by Canadian-based clean technology companies.
Quantify the domestic and global market potential for clean technology solutions.
Build the sales and marketing capacity of Canadian clean technology companies.
Develop and share the commercialization best practices and strengths of Canadian-based clean technology companies.
Showcase Canadian-based clean technology companies who are moving from technology development and demonstration, to product commercialization and market development.
Profile leading clean technology companies whose strategic intent is to become global market players and who are moving into the market entry and market volume phases of their business.
Support policy-makers, investors, service providers and clean technology company managers to improve the likelihood of commercial success of Canadian companies.